QULCA is a cultural deposit, a repository or vault, where the cultural treasure of the territories is kept, that is, the reserve and the socio-cultural riches. It is a warehouse, store, warehouse or, rather, a commercial cultural collection center. QULCA is a commercial cultural brand that seeks, through a fair trade model, to position farmers, farmers, artisans, artisans, producers and producers from various territories within a virtual commercial route to show off, dress, decorate, shelter and entertain all homes and tables with products that support identities, stories, knowledge and peoples.