IDENTITY

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IDENTITY

“In the search for identity, the values carried
to an image are powerful by their own process


MANAGEMENT AND SYSTEMATIZATION OF
DEVELOPMENT MODELS

Marcela Bustos / Product Designer

The process that people go through when I accompany them on a design job is indescribable. See how they manage, from the emotion of their own stories, to discover, identify and appreciate the elements that, from any expression of the design discipline, represent them and give value to their work and life. My goal is to be able to transfer models of reflective thought to groups or sectors of professional impact on social, cultural life, in services and products, exercising collective creative thinking with various social groups and strengthening local spaces for graphic, industrial and textile production.